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HowdyHo button-down with a light blue petal print on white, front view
HowdyHo button-down with a light blue petal print on white, front viewMan in a grey cowboy hat wearing a HowdyHo button-down with a light blue petal print on whiteMan wearing a HowdyHo button-down with a light blue petal print, leaning on a rusted truckClose-up of the Frio River fabric, small blue and tan chevron motifs on white
Button-Down

Frio River

$59

Frio River keeps things cool with soft grey-blue tones and a crisp repeating pattern that feels like cold water cutting through rock. The name fits because “frio” means cold, and the whole shirt carries that cooler Hill Country feel. Clean, calm, and easy to wear without disappearing.

FitModern performance fit with a more tapered silhouette.
Select SizeSize Guide

Ships in 1–2 business days from Texas

Free exchanges30-day returnsShips from Texas
  • Made in Texas, USA
  • UPF 50+ sun protection
  • 4-way stretch performance fabric
  • Moisture-wicking, all-day comfort
  • Signature pearl snap front closure
  • Flat $59 — always
Care & Materials

MicropolySport™ Interlock UV50+

  • Machine wash cold
  • Wash dark colors separately
  • Tumble dry low or hang dry
  • Do not bleach
  • Do not use fabric softener
  • Cool iron if needed